Have you heard about Everist? We’re a 15x award-winning clean hair care company on a mission to create the future of beauty. We launched in 2021 with a patent-pending innovation – the first-ever waterless shampoo, conditioner and body wash concentrates, which have since been named one of Time Magazine’s Best Inventions and Fast Company’s World Changing Ideas. We care a lot about what goes into our products and the impact on the planet that they leave behind. We also care a lot about giving you the fullest, shiniest, healthiest-looking hair of your life thanks to our one-of-a-kind cream-concentrate formulas and their unique benefits for scalp health and healthy hair growth.

We want to hear about you!

Here’s what we’re looking for as we continue to build our team:

• You love to learn and do the work—at a start-up, it’s all hands on deck!
• You’re naturally curious and love to experiment, analyze, and refine ideas.
• You have an eye for detail and enjoy creating content that connects while leveraging data to draw insights.
• You’re innovation-obsessed—always challenging the status quo and finding inspiration everywhere.
• You’re a storyteller, a community builder, and think outside the box to make an impact.
• You value transparency, fair play, and love what you do.
• You’re passionate about sustainability, culture, and wellness—progress over perfection, always.

The Role
Everist’s Social Media Coordinator will help build the brand’s presence by implementing, and managing our social media strategy. The goal? To increase brand awareness, enhance marketing efforts, and drive sales.

If you live and breathe social media, this role is for you! We’re looking for a self-starter who stays ahead of trends, creates engaging content, and is eager to help Everist stand out in today’s crowded digital space. As part of a small, hands-on team, you won’t be afraid to roll up your sleeves. Beyond social media, you’ll have the chance to support various marketing initiatives. If you’re looking for a dynamic role where you can gain expertise across multiple departments, this is the perfect opportunity for you!

Key Responsibilities

There’s a lot to do, so we’re looking for someone ready to dive right in!

• Strategize, plan, and produce engaging static and video content (photography, graphics, TikTok/Reels, educational content, etc.), continuously assessing performance to optimize.
• Support in developing and executing ambitious content strategies and accompanying goals to rapidly grow key channels, focusing on Instagram and TikTok.
• Maintain a consistent posting schedule aligned with the broader marketing calendar, ensuring regular and engaging content across Instagram, TikTok, Facebook, and other platforms.
• Monitor and interact with the audience, responding to comments and messages to foster brand loyalty.
• Stay ahead of platform trends, leveraging relevant hashtags, sounds, and insights to maximize reach and engagement.
• Manage and update any visual elements across platforms, including headers, instagram highlight covers, profile images, and branding updates.
• Maintain and optimize Pinterest, Facebook, and TikTok to drive engagement and growth on those secondary channels.
• Track and analyze content performance, using data to refine strategies and improve results.
• Comfortable appearing on camera to create engaging, authentic content.
  

Must-Haves

• Strong content creation skills with a keen eye for visual aesthetics and brand consistency.
• Comfortable being in front of the camera and willing to be featured in Everist content.
• Proficiency in design and video editing, with working knowledge of Canva, CapCut, Google Business Suite, Microsoft Business Suite, Hootsuite, and other social media tools.
• A team player who thrives in both independent and collaborative environments.
• Excellent attention to detail, strong organizational skills, and the ability to problem-solve independently.
• Passion for Everist’s mission, products, and the purpose behind what we’re building. We want someone with a proactive, hands-on approach, ready to contribute to a growing brand!
• Deep understanding of social media trends, platform-specific best practices, and algorithm optimization.
• Proven ability to manage projects from concept to execution.
• Data-driven mindset, using insights to inform creative decisions and optimize performance.
  

Education & Experience

• Background in Communications, Advertising, Digital & Creative Strategy, Multimedia, Journalism, Photography/Videography, Media Studies, or Generalized Marketing.
• 2+ years of experience managing social media platforms.
• Experience generating organic, branded content, proven ability to develop and track relevant KPIs. Experience in influencer marketing is a plus!

What We Offer

• Our team is based in Toronto, but we have a remote-first, work-from-anywhere culture. We offer competitive salaries and vacation days.
• Flexibility and opportunities for continuous learning and growth within a supportive, close-knit team.
• The chance to make a tangible impact, helping a small brand with a big mission reach more people.
• A dynamic role where you can wear many hats and collaborate across departments.
• A creative and autonomous work environment—no idea is too big to explore!
  

HOW TO APPLY

Apply by emailing resumes directly to team@helloeverist.com

Application components:
Resume – no longer than two pages

Please share your IG profile, or a sample of your work/portfolio

Written responses to the following three questions:
1. What unique skills would you bring to this role that would make you a successful candidate? (Maximum 200 words)
2. Why Everist? What draws you to our innovation-led hair and body care company? (Maximum 100 words)

Have you heard about Everist? We’re a 15x award-winning clean hair care company on a mission to create the future of beauty. We launched in 2021 with a patent-pending innovation – the first-ever waterless shampoo, conditioner and body wash concentrates, which have since been named one of Time Magazine’s Best Inventions and Fast Company’s World Changing Ideas. We care a lot about what goes into our products and the impact on the planet that they leave behind. We also care a lot about giving you the fullest, shiniest, healthiest-looking hair of your life thanks to our one-of-a-kind cream-concentrate formulas and their unique benefits for scalp health and healthy hair growth.

We are seeking a dynamic and strategic Marketing Director to lead our brand marketing efforts at Everist, a fast-growing hair and skin wellness brand. This role is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, and drive customer engagement, acquisition and exponential revenue growth. The ideal candidate will have a deep understanding of the beauty industry, emerging trends, and brand marketing best practices and experience working with a small, fast-growing team.

Key Responsibilities

There’s a lot to do, so we’re looking for someone ready to dive right in!

• Develop and implement the overall marketing strategy to build brand identity and achieve business objectives.
• Oversee all brand marketing campaigns, including social media, influencer collaborations, traditional advertising, sampling and retail marketing initiatives.
• Lead and manage a team of 2, providing guidance, support, and performance evaluations.
• Drive customer acquisition and retention strategies through innovative campaigns and loyalty programs.
• Analyze market trends, competitor activity, and consumer insights to inform marketing strategies.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Collaborate with product development, sales, and creative teams to ensure consistent brand messaging and positioning.
• Support new product launch plans to amplify awareness and trial.
• Establish and maintain relationships with key stakeholders, including media partners, influencers, and strategic brand partners.
• Oversee public relations efforts to enhance brand reputation and visibility in the beauty industry.
• Monitor and report on the effectiveness of marketing campaigns, making data-driven adjustments as needed.
• Spearhead the development of engaging content for various platforms, including website, email marketing, social media, digital ads, and promotional materials.
  

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• 8+ years of marketing experience, preferably within the beauty, cosmetics, or skincare industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong leadership skills with experience managing and developing high-performing teams.
• Expertise in digital marketing, social media, influencer partnerships, and e-commerce.
• Analytical mindset with the ability to interpret marketing data and adjust strategies accordingly.
• Excellent communication, negotiation, and interpersonal skills.
• Strong project management skills with the ability to multitask in a fast-paced environment.
• Passion for the beauty industry, sustainability and a keen eye for emerging trends.
• An eye for compelling creative and storytelling / copy writing
  

Benefits & Perks

• Competitive salary and performance-based bonuses.
• Our team is based in Toronto, but we have a remote-first, collaborative culture
• The chance to make a tangible impact, helping a fast-growing brand with a big mission reach more people
• Flexibility and opportunities for continuous learning and growth within a supportive, close-
  knit team.
• A dynamic role where you can wear many hats and collaborate across departments.
  
  
  If you are a passionate marketing leader with a love for beauty and innovation, we’d love to hear from you. Apply now and be a part of our exciting journey at Everist
  

HOW TO APPLY

Apply by emailing resumes directly to team@helloeverist.com

Please share with your resume why you’re drawn to this role, the relevant experience you can bring and what you think it takes to build an enduring, community-focused brand in 2025.