We think it's ours.
Of course we know that taking care of the environment is a shared responsibility, but first and foremost we believe that as a business we must be accountable for the impact we have on the planet.
Reducing the carbon impact of a traditional, water-filled shampoo bottle is the premise that Everist was built on. From there we've dug in and scrutinized every element of our business to have the smallest carbon footprint possible. Producing our products locally in North America (the majority of our suppliers are within a 70 mile radius) allows us to drastically reduce our shipping impact as well as have a high level of involvement in the creation process.
Of course, when doing business there will always be some unavoidable carbon impact. To offset this we partnered with Bluebird Climate to calculate our emissions and purchase carbon credits from SeaTrees to become carbon neutral.