Why We’re Planting Mangroves This Earth Month

Choose Better: Every Order Plants a Mangrove Tree in Kenya
Starting April 17th, during our Choose Better sale, every order you place will do more than upgrade your hair and body care routine, it will plant one mangrove tree in Marereni, Kenya through our partnership with SeaTrees.
We believe in doing better - for your skin, your hair, and the planet. That’s why we’re using this moment to give back to nature in a tangible, lasting way. With your help, we’re supporting a vital restoration project that benefits both the environment and the local community.
Why We’re Planting Mangroves in Marereni, Kenya
Mangroves are one of nature’s most powerful climate solutions, absorbing up to 5x more carbon than tropical rainforests. They also protect coastlines, support biodiversity, and sustain local communities.
That’s why we’re proud to support a community-led mangrove restoration project in Marereni, Kenya, in partnership with SeaTrees and the local conservation group KOMAZA. Local villagers are trained and employed to plant and care for the trees, creating sustainable livelihood while restoring coastal ecosystems.
Each tree planted helps:
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Capture and store carbon
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Rebuild fish habitats and marine biodiversity
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Defend the coastline against erosion and flooding
It’s high-impact, locally-driven, and part of a global effort to regenerate our planet, one mangrove at a time.
Choose Better, Feel Better
This Earth Month, we’re inviting you to choose better, for your body and the planet. Our concentrated formulas are made with clean ingredients, single-use plastic free, and always carbon neutral. Now, with every purchase, you're also choosing regeneration, restoration, and real climate action.
Shop the Choose Better Sale starting April 17th!
Every order = 1 mangrove tree planted in Marereni, Kenya