The Shampoo Concentrate
Thoroughly wet hair and hands.
Tubes: Place metal tube key provided over top of tube and roll down gently. For mid-length hair, dispense a 1 inch strip of the concentrate into palm.
Tins: For mid-length hair, scoop a large marble-sized amount of the concentrate onto palm.
Smoosh into palm and spread over wet hands to activate.
Work from root to tip for at least 30 seconds to build a rich, creamy lather in hair. Rinse well. Adjust dose as needed for optimal lather.
Engineered To Overdeliver
Results That Compound Over Time
Our HydraSoft™ Tech
Our patent-pending HydraSoft™ Tech uses one of nature's most powerful humectants - glycerin - to infuse moisture into the hair, making it look and feel more soft, flexible and resilient.
The Good Stuff
Aloe Vera
Packed with vitamin A, C and E to help soothe and hydrate.
Vegetable Glycerin
Powerful moisturizer and humectant to reduce frizz and strengthen hair.
Coconut-Derived Cleansers
Gently cleanses hair and skin without stripping the natural oil barrier.
Rosemary Oil
Helps stimulate hair follicles for healthy hair growth.
Shop Shower Essentials
FAQ
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For the shampoo, make sure your hair is very wet and to spend the full 30 seconds in the shower standing out of direct water to build up the lather in your hair. You'll feel the lather swell as your hair acts like a loofah! If you're still left wanting more, one tip is to try micro-dosing (like double-cleansing, for your hair). Use a small amount of shampoo first to remove excess oil and go back a second time with a little less than your regular dose of shampoo.
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Yes. We don't use any sulfates or other harsh surfactants that can strip color away. Our products are completely safe whether your hair is bleached, dyed, permed or straightened.
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Our full-size products come in both tube and tin form, and we do that to ensure everyone can choose what works best for them. If you are a camper, for example, you may prefer a tin that lays flat. You may like that the tube gets smaller with every use! It just depends on what experience you prefer. The amount of product you receive in either format will be the same - everything is weighed out!
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Our concentrates are packed with only the pure, active ingredients that your hair and skin needs. A small amount goes a long way. However, it is important to get the right dose for your hair type. Think a 1/2 inch strip for short hair, a 1 (dime-sized amount for tins) inch strip for medium hair and a 1 1/2 inch strip for very long, thick hair. For body, we suggest a 1/2 inch to 1 inch strip. When paired with our Konjac Sponge, a little will go a long way. Adjust dose as needed for optimal lather. The WOW moment really comes once hair and skin is dry, so we suggest testing a few times to get your dose just right!