When Jessica and I decided to start Everist we were not fresh-faced and fresh out of school - we were more than a decade into established careers at some of the big beauty companies and...

Waterless beauty is an emerging trend, and for good reason - most beauty products are made, primarily, of water. If you take a look at the ingredient list of any liquid shampoo, water will almost...

We don’t need to tell you that plastic is a global pollution problem. You can see it on a local level just outside your door on your own street, or on a wide scale level...

Effortless vs. Effortful.  If only all days could pass by effortlessly – you know, when making your bed doesn’t feel like a chore, that first cup of coffee gives you just the right jolt of...

We named our company Everist after our customer, the everist. But what makes someone an everist? To us, an everist is an eco-optimist. Someone who is hopeful about the future of our planet. Who understands...

"Waterless beauty is revolutionizing the beauty industry. Here are the brands to watch this year." Water is a requirement in beauty products… right? Well, not nearly as much as you think. And thanks to the waterless...

When something doesn’t exist, go ahead and create it yourself. That’s the Herculean task that Jayme Jenkins and Jessica Stevenson took upon themselves when the former beauty executives asked this question back in 2019: “What does...