I haven't had a good dry brush in a long time and I'm so happy to have found this one. I wish I could get it to the middle of my back! It's firm, like nice and firm and exfoliates very well.
I can see some people finding the bristles too firm, but the world is full of body brushes that are just meh--this isn't one!
I do a dry body brush once and week (sometimes twice) and follow up with the exfoliating body wash on with loofah gloves. Then I feel squeaky clean and invigorated.
I recommend using year around because once you have a tan and if you haven't been exfoliating, you'll definitely get rid of some that that dead tanned skin.