The beauty industry has a plastic problem.
77 billion units of plastic beauty packaging are produced every year.
And almost all of it ends up in landfills, incinerated into the air or dumped into our oceans. In fact, the number of shampoo bottles thrown out in the United States alone every year could fill 1,164 football fields.
Only 9% of plastic created is ever recycled. Why? Plastic can only be downcycled once, so it costs more to recycle it then it can be resold for.